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Focused on the future: exclusive deal signed

4 Nov 2019
Quantify qDimmer White Modernist

It’s official… Quantify now has an exclusive Stocking Distributor in Western Australia, after penning an agreement with Fokused Pty Ltd.

WA-based organisation, Fokused, has committed to an initial $250K stocking order for the first year, as part of the four-year agreement, and will market directly to 30+ home automation companies in the state, in addition to electrical contractors, end-users, developers, architects and builders.

Excited by the significant potential of Quantify’s products, Fokused was established by Mark Peterson, solely to be a promoter and exclusive stockist of the Company’s technology in WA.

Mark has over 20 years of sales experience and leads successful home automation business, Limitless Automation, which maintains a strong sales pipeline across the retrofit, new build and renovation markets. Limitless has history with Quantify, having been a distributor of Quantify’s products in Perth since May 2019.

The close collaboration between Mark and Quantify, coupled with the growing demand for Quantify’s intelligent building solution, led Mark to establish Fokused and negotiate to be the exclusive stockist in Western Australia.

Mark said he was very excited to be an exclusive stockist of Quantify’s products with his business, Fokused.

“We are taking the product to market through an existing dealer network of 30+ home automation custom integrators. These businesses are already talking smart home systems to their customers of new and existing homes, and the Quantify offering can now be part of their presentation,” he said.

“We will expand our reach through personal visits to major multi-dwelling developers and electrical engineering consultants to inform and promote.”

Mark has just installed Quantify’s solution at the award-winning Averna Homes Luxury Builder display home in Como, which, every weekend, has a high volume of visitors to view the home.

Quantify’s CEO Brett Savill said the Company was very pleased to appoint Fokused as it’s exclusive WA stockist.

“Mark’s extensive smart home and sales experience means he is ideally placed to deliver significant sales in the WA market. It represents a further step in our strategy to maximise the sales opportunities in Australia,” Brett said.


Fokused is on Facebook and Instagram.

This was originally published as an ASX Announcement, which can be found HERE.


Quantify’s stockists and distributors:
(A “stocking distributor” both stocks and distributes the products. A “distributor” only distributes, they do not hold stock).

Exclusive stocking distributor:

  • Fokused


  • Limitless Automation
  • Intelligent Home
  • Powerhouse Home Automation & Innovation Centre

East coast:
Exclusive stocking distributor:

  • Harvey Norman Commercial Division


  • Cambridge Electrical Services (NSW)
  • ASI Electrics (VIC)
  • 8Digital (QLD)

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